Where product strategy meets design conviction.

I'm Desiree - a founder-operator who builds products from zero and leads design at the highest level. I don't choose between thinking like a CEO and designing like a creative director. I do both.

10+
Years Building Products
1
Successful Exit
<8mo
Zero to Full Product, Archen
2
National Press Features
Archen

AI Infrastructure · Founder · 2025

Archen

The operating system for architecture and interior design studios. Built from zero to full-featured in under 8 months - independently, before hiring a team.

relatus

B2B SaaS · Professional Networking · Design Director

Relatus

A cross-platform application for achieving goals using your network augmented with the world's data.

hairvine

Consumer Marketplace · Beauty Tech · Mobile

Hairvine

Democratizing access to beauty. Made for stylists and customers alike.

Dwellio

Proptech · Identity & Branding · Exit

Dwellio

Founded Lot Pop, achieved exit in 6 months, then led the product and brand integration at the acquiring company.

AKA Tribeca Lobby

Hospitality · Lead Designer · 2017–2018 · Featured in Architectural Digest

AKA Tribeca

Lead designer for the AKA Tribeca hotel lobby and lounge redesign in New York City. Work later featured in Architectural Digest.

Fisher Island Residence

Luxury Residential · Lead Designer · 2016–2017 · Published in LUXE Interiors + Design

Fisher Island Residence

High-end residential project on Fisher Island, Miami Beach - published in LUXE Interiors + Design, March/April 2018.

About

Let's chat about your project.

Desiree Braido

Product and design leader with 10+ years building 0 to 1 products across AI, B2B SaaS, proptech, and design tech. I operate at the intersection of product strategy and design excellence without choosing between them.

I've led full product and design direction at the executive level, taken a company through a successful exit, and shipped a full featured AI platform independently in under 8 months. I thrive in ambiguous, high stakes environments where clarity of vision and speed of execution both matter.

Two master's degrees - Design Management from Pratt Institute and Interior Architecture from FIU. Based in Tampa, FL. Open to remote leadership roles.

What I bring to the table.

Product Leadership

  • -Product vision & strategy
  • -0-to-1 product development
  • -Roadmap ownership
  • -Go-to-market planning
  • -Product-market fit
  • -Cross-functional alignment

Design Leadership

  • -Design systems at scale
  • -UX/UI direction
  • -Brand architecture
  • -Information architecture
  • -Visual storytelling
  • -Design operations

Founder Skills

  • -Fundraising & investor relations
  • -Startup execution
  • -Successful exit
  • -AI-assisted development
  • -Team building
  • -Executive stakeholder management
👋 Email me
  • Product vision & strategy
  • 0 to 1 product development
  • UX / UI Design
  • Design systems at scale
  • Brand architecture
  • AI & LLM product development
  • Go to market strategy
  • Cross-functional team leadership
  • Information architecture
  • Interaction design

Nov 2025 – Present

Chief Product Officer

Archen AI

Jan 2023 – Present

Senior Product & Design Consultant

Contract

Jun 2020 – Sep 2023

Design Director & Product Systems Lead

Relatus AI

2019 – 2020

CEO & Co-Founder

Lot Pop (Acquired)

2019 – 2020

Interior Designer & Job Captain

BCV Architecture + Interiors

2017 – 2018

Senior Designer

Jennifer Post Design · Featured in Architectural Digest

2016 – 2017

Lead Designer

SoJo Design · Published in LUXE Interiors & Design

MPS, Design Management

Pratt Institute

MA, Interior Architecture

Florida International University

AI Infrastructure · CPO & Co-Founder · Nov 2025–Present

Archen

The operating system for architecture and interior design studios - built from zero to investor-backed in under 8 months.

Role

Co-Founder & CPO

Timeline

8 months, zero to launch

Category

AI Infrastructure · Vertical SaaS

Status

Investor-backed · Launching 2026

The hidden cost of the design process
You didn't get into design to chase approvals

The Problem

Architecture and interior design studios lose enormous amounts of institutional knowledge every day. Design decisions get buried in email threads. Project context lives in someone's head. When a team member leaves or a project winds down, the intelligence built across months of work disappears.

The tools that exist - generic project management, scattered documentation platforms, disconnected communication apps - weren't built for the way design studios actually work.

Archen - AI summary surfacing weekly action items

What I Built

I built the full product independently using AI-assisted development tools - from concept through a complete, feature-rich application - in under 8 months, with no engineering team.

Post-investment, I brought on an engineering team to handle security hardening and production launch. I managed that process as CPO while continuing to own the product vision, design direction, and go-to-market strategy.

Scope: product architecture, UX/UI, information architecture, AI workflow design, investor storytelling, fundraising, go-to-market, and engineering team management.

Outcome

Archen is investor-backed and preparing for launch. Product available by private demo upon request.

B2B SaaS · Design Director & Product Systems Lead · 2020–2023

Relatus

Three years leading product and design strategy for a platform that wanted to change how professionals achieve goals through their networks.

Role

Design Director & Product Systems Lead

Duration

3 years, 4 months

Impact

2,000 waitlist · $2.2M raised

Releases

6 major product releases

Relatus rProfile flowchart

The Challenge

Relatus had an ambitious vision: a single profile encompassing all aspects of a professional's life - network, goals, ambitions - and using that data to help them achieve more. When I joined, there was no visual identity, no design system, no established product direction. I built all of it from scratch.

Relatus
Relatus
Relatus
Relatus

What I Owned

Brand identity from zero: Logo, color system, typographic hierarchy, tone of voice - including a comprehensive brand guidelines document.

Product design system: Component library, interaction patterns, and documentation enabling a distributed team to ship consistently across 6 major releases.

Product strategy: Worked directly with the CPO to define product direction, prioritize features, and align design with business goals.

Investor storytelling: All pitch materials, investor decks, and partnership presentations supporting $2.2M raised.

Relatus Website
Relatus Styleguide
Relatus

Consumer Marketplace · Beauty Tech · Mobile-First

Hairvine

Democratizing access to beauty - connecting consumers with stylists based on hair type, aesthetic, and personal needs.

Role

Product Designer

Platform

Mobile-First (iOS)

Category

Consumer Marketplace

Scope

UX/UI · Brand · Pitch Assets

Hairvine app screens

The Vision

Finding a stylist who truly understands your hair type, aesthetic, and needs is genuinely hard. The existing tools - Google searches, Instagram scrolling, word of mouth - are inefficient and unreliable.

Hairvine set out to be the trusted recommendation from a knowledgeable friend: personalized, curated, and confidence-inspiring.

Hairvine app screens
Hairvine color system and app icon

Design Approach

Mobile-first was non-negotiable. I designed the full UX flow, visual identity, and pitch assets - making the experience work beautifully at arm's length, on a small screen, in a moment of low patience.

The color system was built to represent the full diversity of hair types and skin tones - a deliberate product decision that signaled inclusion as a core brand value, not an afterthought.

Hairvine brand cover
Hairvine pitch deck

Proptech · Exit + Acquisition Integration · 2019–2020

Dwellio
& Lot Pop

I built Lot Pop, sold it in 6 months, then stayed to lead the product and brand integration at the company that acquired it.

Role

Founder → Lead Product Designer

Outcome

Successful exit, 6 months

Category

Proptech · Consumer App

Scope

Founding → Brand Integration

Lot Pop
Lot Pop

The Story

Lot Pop was my first company. I founded it, owned every dimension of the product and brand, and took it to a successful acquisition within 6 months. Dwellio then asked me to stay on as Lead Product Designer to integrate Lot Pop's brand and product into their platform.

I went from founder to acquired designer overnight - leading the creative and strategic work of merging two companies' identities into one coherent product.

Dwellio mobile app
Dwellio website

Brand System

Dwellio's vision called for a brand that felt warm, playful, and genuinely human. I built the full visual identity: logo, color system, illustration language, and a brand world that extended from the app to the web to physical merchandise.

Dwellio hat
Dwellio hat
Dwellio hat
Dwellio sticker

Investor Storytelling

I designed the full investor prospectus, balancing data visualization, brand narrative, and product storytelling into a cohesive document that supported the fundraising process.

Investor prospectus

Hospitality Design · Lead Designer · Jennifer Post Design · 2017–2018

AKA Tribeca

Lead designer for the hotel lobby and lounge redesign of one of New York City's most distinctive boutique hotels - later featured in Architectural Digest.

Role

Lead Designer

Studio

Jennifer Post Design

Location

Tribeca, New York City

Press

Architectural Digest

AKA Tribeca Lobby

The Project

The AKA Tribeca lobby and lounge redesign called for a space that felt both intimate and elevated - a place where hotel guests could settle in, have a drink, and feel like they were somewhere genuinely special rather than generically luxurious.

Working within Jennifer Post Design's framework of refined minimalism, I led the spatial design development, material direction, furniture selections, and presentation coordination throughout the design development phase. The project required navigating a complex set of stakeholders while maintaining a singular creative vision.

Fireplace seating area
Lounge alcove

Design Direction

The material palette balanced warmth and sophistication - brass detailing, onyx bar surfaces, curvaceous seating forms that invited lingering, and a carefully curated art program that gave the space personality without loudness.

The lounge was conceived as a series of distinct moments: the bar as a destination, the fireplace as an anchor, and the private alcoves as intimate counterpoints to the more social main room.

Corridor view
Bar area

Press

The AKA Tribeca lobby and lounge was featured in Architectural Digest as part of a story on Jennifer Post's first hotel project.

Read the Architectural Digest feature →

Luxury Residential · Lead Designer · Sojo Design · 2016–2017

Fisher Island Residence

A full-scope luxury residential project on Fisher Island, Miami Beach - published in LUXE Interiors + Design, March/April 2018.

Role

Lead Designer

Studio

Sojo Design

Location

Fisher Island, Miami Beach

Press

LUXE Interiors + Design

Fisher Island living and dining

The Project

Fisher Island is one of the most exclusive addresses in the United States - accessible only by ferry, with a density of wealth and expectation that demands every design decision be defensible at the highest level.

This full-scope residential project required managing design direction, client presentations, material selections, vendor coordination, and project documentation across multiple phases of delivery - from concept through installation.

Living room
Kitchen

Design Direction

The design language was grounded in warmth and restraint - rich walnut millwork, a curated art collection integrated throughout, and an outdoor living program that took full advantage of the water views surrounding the property.

Each space was conceived as a complete world: the kitchen as a professional-grade workspace with sculptural presence, the master suite as a retreat that moved seamlessly between bedroom, bathroom, and terrace, and the living areas as galleries for the client's impressive art collection.

Terrace with city view
Terrace dining
Master bedroom
Master bathroom
Foyer
Dining room

Press

The Fisher Island penthouse was published in LUXE Interiors + Design, March/April 2018, under the headline "A Design Collaboration Leads To A Lasting Friendship." The project was led by Sojo Design principal Sofia Joelsson, with this project completed under her direction.

Read the LUXE Interiors + Design feature →